WWE veteran pro-wrestler Bully Ray is pressuring the WWE management to give full-throttle to marketing the newly crowned women’s champion Jade Cargill after her debut title victory. Ray, in a recent call on the Busted Open Radio, was not shy about what he was saying: Hit the gas. Floor the right pedal and step on it.
An In Progress Transition: AEW to WWE Spotlight
The move to WWE by Cargill attracted a lot of attention due to the way she had prevailed in AEW. Ray admitted that the industry and the fans were looking on her change with reserved hopes:
Jade walked in, and there was something about what ought to go on with Jade. What will she do to acclimate to WWE?
Today, having won the title of the women’s with Saturday Night, Main Event, Ray is sure that the moment to make a step has come. He regards this as one of the defining moments of Cargill and the women’s division of WWE to ride on her momentum.
The Map to Success: The Vision of Dominance of Ray
Encouragement was not all that Ray did. He had set forth a reservation policy of Cargill, which is inclined to spectacle, fearlessness, and incontrovertible supremacy:
I wish her to annihilate them all. I am not talking of competitive matches. I want something different… I want a monster. A destructor. A killer. A badass.”
The obvious course of action, in the mind of Ray, involves a decisive triumph over Tiffany Stratton (aided by an injury to the knee storyline) and then going on a rampage that nearly cannot be stopped by the title. He saw that Cargill beats Stratton as the message by WWE: they are willing to invest.
I do not know whether they have gone hog wild with Jade, but they have put considerable money therein; we are going full down with this woman.
The Stake is High: Why This Matters
The push that Cargill is making is significant at several levels:
Women Division Impact: Promoting such a giant as Cargill may change the order of things, introduce new competitors, and improve the image of the division as a whole.
WWE vs. AEW Narrative: Cargill has moved between AEW, and now her WWE title reign is only fodder into the larger competitive narrative of the two companies.
Talent Investment: WWE betrays significant confidence in her as a long-term puller by indicating that it is willing to make a big-time investment in her.
Audience Interaction: A powerful, charismatic hero to the audience provides them with something to support or overthrow, which is useful in the viewership and storyline drama.
My Worldview: A Moment to Seize.
When it comes to wrestling, timing and momentum have been more important than budget and technical prowess in certain cases. Jade Cargill has the appearance and the background to be a huge star. The best thing that Bully Ray tells him is that the window is now.
In case WWE wavers, her star can fall out of favor. When they give her some push, she will be among the iconic champions of her generation, and the women’s division will get the spur it has been longing for.
Cargill does not only require victories. She requires narrative hegemony, character differentiation, and a booking path that makes her feel invincible as well as with genuine danger. Ray is correct: it is not the time to tap the accelerator, it is time to slam it.