In March, WWE formed a sponsorship partnership with PRIME Hydration, an unprecedented move that rocked the world of sports hydration. Created by social media sensation Logan Paul and KSI, the power drink became WWE’s exclusive promotional partner, marking an important moment for both entities. This relationship is about more than just doing business; it represents a new era of integration of sports and entertainment brands.
For the first time in WWE history, the sponsor’s logos were displayed in the center of the ring. This bold move ensured that PRIME Hydration was part of some of the most talked about and powerful moments in WWE. In addition, a large PRIME bottle was placed next to the newsstand during live WWE SmackDown broadcasts, and the brand remains intact. WWE Superstars will also be asked to promote PRIME on their social media channels, using their high-profile goals to increase brand awareness.
Cody Rhodes is one of the main characters of this promotion. However, recent events suggest that this relationship may face unexpected turmoil.
Cody Rhodes takes the big challenge with PRIME Hydration
Cody Rhodes, also known as “The American Nightmare,” became the first WWE Superstar to sign an exclusive endorsement deal with PRIME Energy in April. Both sides were happy with the news. PRIME Hydration welcomed Rhodes with open arms, boasting, “Our first WWE Superstar – Welcome to the PRIME family, Cody Rhodes,” along with the hashtag “#FinishTheStory.” To bring back the excitement, Rod changed the lyrics to his theme song “Kingdom” to include the sound of PRIME: “Adrenaline in the soul, adrenaline in a bottle.”
However, things took a turn for the worse when a video surfaced on social media showing Rhodes overturning a table containing PRIME energy drinks after a SmackDown event. This sudden act of aggression caught people by surprise, leading to speculation about the status of Rhodes’ relationship with the brand.
Viral moment: The Cody Rhodes rampage
In the video, Rhodes is seen leaving the ring and overturning a table containing PRIME drinks. After returning to the ring, he said he knew the move could pay off his endorsement deal with PRIME. CODY RHODES turns on “Prime Hydration” and loses sponsors after #SmackDown goes off the air – did you see that? @LoganPaul, tweeting @FadeAwayMedia, captured the essence of this shocking moment.
CODY RHODES TURNS HEEL ON “PRIME HYDRATION” AND LOSES HIS SPONSORSHIP AFTER #Smackdown GOES OFF AIR 😂
you see this? @LoganPaul
(Via: @ Ericjimmenez47) pic.twitter.com/HEzJUfcs1P
— FADE (@FadeAwayMedia) July 20, 2024
This incident led many to believe that Rhode had ended his support for PRIME. As fans and commentators tried to make sense of this sudden development, it became clear that Rhodes was ready to end the relationship.
Logan Paul’s role is next
The question on everyone’s mind: How will Logan Paul respond? Paul, who joined WWE Superstar LA Knight, now has the challenge of finding a new face for his brand. Since Rhodes was not interested in continuing the partnership, Paul had to find another WWE Superstar to represent PRIME Hydration.
Cody Rhodes enters the gaming world
Interestingly, Cody Rhodes turned to the gambling industry. A few days ago, Call of Duty announced a partnership with WWE to launch Season 5 of the game, which will be released on July 24. Rey Mysterio, and now Cody Rhodes. The Call of Duty Season 5 trailer was released on July 17, starring Rhea Ripley and featuring exclusive footage of Rhodes and Mysterio as part of the game. It caused a stir among gaming and wrestling fans.
Join the New WWE Superstars for Episode 5 Cody American Nightmare, Rhea Bloody Ripley, and Living Legend REY MYSTERIO on Twitter tweet @CallofDuty, blasting news about the upcoming season.
Slam into Call of Duty Season 5 with new WWE Superstars 👇
🦅Cody “The American Nightmare” Rhodes
💪 Rhea “Bloody” Ripley
👑 And the Living Legend himself Rey Mysterio pic.twitter.com/bVuNa7VgT3
— Call of Duty (@CallofDuty) July 17, 2024
WWE Gaming Superstars
This isn’t the first time a WWE Superstar has appeared in a video game. John Cena, Bianca Belair, and Logan Paul have all appeared in popular games like Fortress Heroes. Video games such as Call of Duty featuring WWE brands continue to bridge the gap between the worlds of sports entertainment and gaming, providing fans with unique experiences.
Looking ahead: What’s next for Cody Rhodes and PRIME Hydration?
As the dust settles after Cody Rhodes’ big exit from PRIME Hydration sponsor, fans are curious about the future. Will Rhodes’ work benefit the gaming industry? How does PRIME Hydration cure these negative effects? Who will Logan Paul appoint as the new face of his brand?
The storyline between Cody Rhodes, PRIME Hydration, and WWE promises to keep fans excited. Stay with us to keep up with this story, which brings us new developments and insights.
