In a surprising twist, All Elite Wrestling (AEW) has made a move from the wrestling ring to the football field with a historic sponsorship deal with Fulham Football Club’s women’s team. This unexpected collaboration creatively combines professional wrestling and football, demonstrating AEW’s growing influence and commitment to sports.
The effect observed within the Khan family
The Khan family’s control over Fulham Football Club has been extensively recorded, with Tony Khan holding the position of Director of Football Operations since 2017. AEW, renowned for its significant influence on ITV in the UK and its memorable show at Wembley Stadium at the 2023 All In pay-per-view, is currently highlighted on the women’s team jerseys in their latest endeavor. This marks a significant achievement for AEW as they broaden their brand beyond the realm of wrestling.
The most recent alliance discovered
Beginning in the 2024-2025 season, spectators will notice the prominent presence of AEW’s logo on the Fulham women’s team uniforms. This progress is in line with the Khan family’s two passions, demonstrating their dedication to both wrestling and football. The men’s team will still display the logo of the betting company SBOBET, while the women’s team will now proudly showcase the emblem of AEW.
Tony Khan shared his excitement for this new venture, declaring, “Fulham Football Club and All Elite Wrestling are both close to my heart, and this partnership highlights the growth of our organizations worldwide and our dedication to promoting women in sports and creativity.Come on Fulham!”
A significant achievement for the Fulham women’s team
Fulham’s women’s team, led by head coach Steve Jaye, is poised to benefit from this new sponsorship deal. Jaye highlighted the significance of AEW’s support, noting, “There has been significant progression and growth of FFC Women in recent seasons since the squad transferred to the performance side of the Club. Having AEW as a front-of-shirt sponsor for the 2024/25 campaign is a massive forward step and we are grateful for their support, commitment, and belief in our objectives. We look forward to representing the Club and AEW on the pitch from the first match of the season at Craven Cottage this Sunday.”
Easily noticeable at the craven cottage
In addition to the shirt sponsorship, AEW’s branding will also be prominently displayed at Craven Cottage, the famous home stadium of Fulham. Fans can expect to see the AEW logo more often during matches and throughout the season, increasing the partnership’s presence and impact.
This partnership represents a big moment for AEW and Fulham’s women’s team and also shows a growing trend of collaborations between different sports, reflecting the changing world of professional sports and entertainment. As the season begins, Craven Cottage will be the center of attention, as fans of wrestling and football alike will witness this exciting new phase in AEW and Fulham’s history.
