WWE NXT is going strong this summer, but how are the ratings for the new episode? The brand is gearing up for its big-hitting Great American Bash, which kicks off on July 30, and viewers are eager to see how the numbers stack up.
It has increased, but only slightly
On July 23, the episode was broadcast and experienced a small rise in ratings, with an average of 633,000 viewers. The number increased slightly to 610,000 viewers in the previous week. Although this is an improvement, it should be noted that the increase is small compared to the years that occurred after the announcements of high-level heat waves. However, NXT’s ratings have been 5% above average in the last four weeks.
Comparison of 2023 and 2024: A comparative analysis
Even with the current increase, the July 2024 inventory is lower than that of 2023. This decline raises concerns among brand owners as they seek to maintain audience interest and engagement.
Population: There is a slight decline in older age groups
A slight drop in the 18-49 demographic is noteworthy for advertisers and broadcasters. On July 16, the index decreased slightly from 0.20 to 0.19. Although slightly lower than last year, this number still reflects a substantial viewership.
Year-on-year comparison
Interestingly, the 18-49 year old population remains the same as in July 2023. In addition, the growth rate compared to the same quarter in 2023 is 5%, indicating that the short-term may change, but the long-term trend is stable or increasing.
Looking ahead: America’s Greatest Rave
The upcoming weeks will be significant for NXT. NXT will temporarily air on SyFy for two weeks while USA Network covers the 2024 Olympics. These changes will affect the ratings and test NXT’s ability to maintain viewers as the show prepares for its Great American Bash special. The stakes are high as brands look to retain their audience through these changes.
Challenges and opportunities
The upcoming Great American Bash special will feature high-profile matches and exciting news that will increase viewership. However, the move to SyFy poses a challenge in retaining existing viewers, so brands need to run exciting content to keep fans invested.
